JustFab Inc., the leading subscription fashion company, revealed a new corporate identity-TechStyle Fashion Group. This new identity summarizes the company’s roots in technology while signaling its evolution from local online shopping to a global brand platform with over 4 million VIP members as loyal customers who buy their all-inclusive brands: FabKids, Fabletics, JustFab, and Shoe Dazzle, now known as TechStyle.
When Adam Goldenberg Co-CEO and co-founder Don Ressler created JustFab, their goal was to change the way people shopped by delivering high-value trendy fashion. The company has transformed into a great brand-building policy, driven by data and personalization. The refreshed brand has had a rapid growth for the last six years and has quietly become a giant in online design, manufacturer, distributor, and retailer.
About TechStyle Fashion Group; Formerly JustFab Inc
JustFab is a fashion and lifestyle enterprise created in 2010. It offers personalized buying experience to its clients globally, including 4 million celebrity shoppers, through a collection of attire and shoe lines. TechStyle Fashion brands can be found in the US, Canada, Sweden, Denmark, the Netherlands, the UK, France, Germany, and Spain.
In 2014 JustFab raised $85M at what sources say is a $1B valuation
JustFab closed $85 million of funding in 2014; the company’s co-founder Adam Goldenberg confirmed it at the time. The fund-drive was led by Passport Special Opportunity Fund and participation from investors; Matrix Partners, Shining Capital, and Technology Crossover Ventures. Sources close to the fashion brand confirmed that the round approved a $1 billion valuation.
Recent news involving Fabletics
Succeeding in the fashion e-commerce market is quite an achievement. Fabletics has grown to a $250 million business empire in just three years. Part of the growth is attributed to the ‘active wear’ faction it launched a while back. Fabletics uses subscriptions to push sales to sell to its customers. Customers like available, aspirational brands that push the individual a little. This move, mixed with membership, have a dominant market combination.
This year JustFab and Fabletics have made moves to be all-inclusive as far as sizing goes
Starting a business and bringing it to success is one thing, but ensuring that it is going to have a successful run for a long time is another feat altogether. This is what Adam Goldenberg and Don Ressler have crafted into their business and made it into a mega company. JustFab’s success addresses a need and desire. People have a need for clothes that makes them feel valuable.
Many people would love to wear clothes what they see celebrities wear. However, these clothes cost a lot of money. Adam Goldenberg helps to provide ordinary folk with the same type of stylish clothes at a subsidized price, with an online business platform that allows people to find their choice of clothing, and also get freebies based on the purchases made.
Read 24 questions with Adam Goldenberg on NRF.com