The Valdosta Daily Times recently published an article titled, “Herbalife Nutrition Creates a Stir in the $38 Billion Coffee Industry.” The article reveals that the company has recently extended its product line into iced coffee. It is a company that focuses on helping people live healthier and happier lives. The launch of the Mocha High Protein Iced Coffee was created to make it easy for their customers to get their protein while also getting their favorite source of caffeine. It is a simple, 100-calorie mix that has 15 grams of proteins and 80 mg of caffeine in each serving.
The company wanted to create a product that would be big on taste but low in sugar and calories, especially when iced coffee tends to be high in both. The senior vice president and managing director, Ibi Montesino, revealed that they were excited to create a product that would change the coffee industry while helping people find a way to enjoy their daily cup of Joe in a healthier way. The coffee mix provides a heavy dose of protein so the consumers can start their day with energy. It is also great for an afternoon dose of energy. There are only two grams of sugar in each serving, which is very different from how most iced coffee products are.
According to Mintel, an iced coffee market is a prime place for companies to see growth. Sales have grown ten percent in the last four years. Herbalife’s recent breakfast survey of nearly 10,000 people in the United States revealed that 6/10 people drink coffee every day. The younger demographic is also very keen on the iced coffee category. At least half of the millennials surveyed revealed that they drank iced coffee products. The High Protein Iced Coffee product will be available in a Mocha flavor and will have even have 15 grams of protein. The packet will have more than 14 servings. It’s even easy to make. The consumer simply pours two scoops of the mix to water. Then they shake it, pour it over ice and enjoy.
Herbalife Nutrition is a company spread all over the world that is focused on making the world a healthier and happier place. It was created in 1980 to change people’s lives through nutrition and health programs. They use independent distributors that help bring healthy products to end obesity as well as poor nutrition. Companies like this are necessary when the population is aging and the public healthcare cost is becoming astronomical.