Involvement in the matchmaking business necessitates that you find that someone special for yourself as well. Whitney Wolfe, the CEO of Bumble app that puts women in control, tied the knot with her sweetheart, Michael Herd, in a romantic, fairytale wedding held on the Amalfi Coast of Italy this September 2017. The wedding destination and ceremony were to die for, from Wolfe’s stunning Oscar De La Renta gown to the elegant candle-lit reception that offered the guests a spectacular view of the romantic Italian Coast.
After the wedding ceremony, Whitney Wolfe changed into a silky, cream-colored slip evening dress where she dined with her family and friends. The reception setting was enclosed with a canopy of lemon trees that accompanied the lemon accents on the dinner tables and menus. The two lovebirds selected an enormous, single-tier wedding cake crowned with fresh strawberries among other fruits.
Whitney Wolfe’s inspiration to create Bumble App emerged from the reluctance of many ladies to text a man first. She felt that the app would alter the power dynamics resulting into more confidence, respect, and kindness which are the elements desired in an online dating app. Whitney graduated with a degree in International studies from the Southern Methodist University, and she began her entrepreneurial career when she was only 19 years old. The Bumble App has its head offices in Austin, Texas, and is presently the fourth most popular dating app within the United States.
Other than finding love on Bumble, in 2016, the company launched a new feature known as Bumble Friend-finding Functionally (BFF) that allows the users to find friendship. The new feature uses the same concept of swiping and matching algorithms used in finding heterosexual dates. The user only needs to switch to the BFF mode after which the potential dates are then replaced with persons of the same sex that the app believes to be the best match to be friends with. After both users swipe right, they have a window period of 24 hours to start a conversation. Moreover, the new BFF feature is color coded in green while the normal one is in yellow to help its user differentiate.
Another additional cool feature of Bumble includes the Bumble BIZZ launched after the BFF feature. Bumble BIZZ helps its users find new careers and business networks by connecting them to a large community of professionals around the globe. That said, Bumble will now get you a hot date, a best friend, and job opportunities.
In 2017, the online dating app also introduced the SuperSwipe feature that lets your potential partner know that you are really into them even before the swipe left or right. On each user profile, there is a small heart icon that will initiate a SuperSwipe when pressed and when your profile is seen by the other party you have SuperSwipe, they will instantly know that you made that first move.