When you think of lip balms now, you probably think about delicious flavors, silky smooth finishes, fun and colorful packaging. It’s almost hard to remember a time when that wasn’t a case – even though that time was only 7 years ago.
Before EOS (https://evolutionofsmooth.ca/) got their start in the market, the lip balm industry had been virtually untouched by innovation for 100 years. They all offered the same packaging, the same flavors (‘original’, cherry, and mint), and the same price points. Everything was down to an incredibly boring formula.
To say that the lip balm market was dead would be an over step. After all, it was considered a unisex item and treated with the same sort of reverence you might treat dime store soap or cheap shampoos – it was there when you needed it, and not necessarily enjoyable to use. There was a steady market for it, but it offered nothing but its practicality and necessity.
That is until EOS arrived.
With smart marketing techniques (influencer marketing), a solid demographic of Millennial women aged 25 – 35, and an eye for innovation, EOS hit the market hard and fast. See, https://www.facebook.com/eos/.
It’s only been 7 years since EOS products started hitting the shelves and online on Amazon, and it has been killing it.
With a variety of fun flavors, innovative packaging made to combat complaints consumers had with the old brands’ packaging, and an interesting new approach to the market as a whole, EOS lip balm has inspired a total revolution in the industry.
Competitors that once though slashing prices was the best way to draw in customers have now started offering a wider variety of flavors as well as more pleasing packaging.
EOS has definitely earned its second best-selling lip balm title, but we doubt that it’ll stop there. With the market only expected to grow from here and EOS leading the innovations, well, we wish them all the best!