Founded by world famous actress Kate Hudson, Fabletics offers a line of wearable, stylish activewear for women of all ages and body shapes. Fabletics has filled the need for affordable sportswear that has been previously lacking from the fashion industry. Not only are the clothes available at a reasonable price, they look and feel as luxurious as the more expensive brands on the market. Since its inception in 2013, Fabletics has grown and expanded into an international success.
As reported by Racked, Fabletics has plans to add to its seven brick and mortar stores now in operation. The company reports growth of 75 to 100 new stores to open in the future. In addition to the wide array of products customers can browse when they purchase from Fabletics, the company includes a monthly subscription service. Each month, discounted outfits will be sent to those apart of this service, giving shoppers access to the latest trends designed by the company.
Fabletics isn’t just for women, either. In June of 2015, the company launched FL2, the activewear line designed exclusively for men. Modeled along the same lines of the original line, Fabletics is devoted to providing clients with functional clothes that people want to wear. The online website begins with a pop quiz to build a shopper’s profile. Stylists then select pieces that match a shopper’s personality, lifestyle needs, and individual style. If the first purchase is just a test, the customer can check out as a guest. Otherwise, they can sign up for the VIP program and subscription service, getting up to 50% off items of clothing. Kate Hudson herself also provides her top picks for customers to see and potentially buy.
Male of female, Fabletics encourages everyone to “Live Their Passion”, and hope their clothes can makes this goal a little easier to achieve.